However, it was expected by Herbert Hainer who the adidas school shoes president of the group that just like 2012, the company will set a record on its turnover and profit in the next year. It was announced by Adidas Group on Thursday (November 8) that there was a fourteen percent increase on the surplus of the group and reached to 344 million euros from this year's June to September. The turnover rose eleven percent and reached to 4.2 billion euros. And this realized the market expectation before. An analyst has been interviewed by Reuters, and it was expected by him before that the average turnover in the third quarter of Adidas group will be 4.15 billion euros and the net earnings will reach to 335 million euros.

In the third quarter, what pushed Adidas group's performance rise mainly was the specialty shop retail. There was almost no growth to the wholesale business. There was a respective ten percent increase on the turnover of Adidas in eastern Europe, China and Latin America after the adidas sobakov exchange rate's adjustment, and the increase was the largest. However, there was as mush as twenty-five percent decline to Reebok's performance. North American market, therefore, showed an overall decrease. The performance development of Adidas was the best compared with Nike and Puma. Although Nike group appeared a strong growth, the entirety and products' turnover decreased.

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